Bloom Algo

Bloom Algo

Making algo trading feel less like an algorithm.

Lead Product Designer · Creative Direction · 2024

The problem

Algo trading promises speed and discipline.

But for many retail traders, getting started still means dealing with coding, configuration, backtesting and broker APIs.

Bloom started with a simpler question:

What if using an algo felt as easy as using an app?

The problem
The problem

The product

Choose. Deploy. Trade.

Bloom is a plug-and-play platform built around pre-configured trading strategies.

Connect a broker, choose a strategy, and deploy without configuring entry, exit or risk parameters.

Two clicks from strategy to live deployment.

The product

The model

A marketplace, not a builder

Instead of asking traders to build strategies, Bloom presents a curated marketplace of ready-to-use systems with clear strategy, market and performance context.

The decision becomes simpler:

Find a strategy that fits.

The model
The model
The model
The model

Built around control

Automation without the black box

Removing complexity shouldn't mean removing visibility.

Bloom keeps traders connected through live P&L, positions, execution status and WhatsApp alerts.

Automated underneath. Visible on top.

Built around control
Built around control
Built around control
Built around control

The product language

Designed around confidence

Trading products often communicate through dense charts and high-intensity interfaces.

Bloom takes a calmer approach.

Clear hierarchy, approachable surfaces and a softer visual language make the product easier to enter without making it feel lightweight.

Simple to use. Serious underneath.

The product language
The product language
The product language
The product language
The product language
The product language

The system

One continuous experience

From broker connection to strategy selection, deployment, monitoring and risk events, every touchpoint belongs to the same system.

Connect → Choose → Deploy → Monitor → Manage

The system
The system
The system
The system
The system
The system

My role

Designing the system

My work spanned the product experience, interaction model, visual direction and the system connecting them.

The focus was on reducing unnecessary configuration, making strategy selection clearer, and keeping risk and performance visible throughout the experience.

The complexity still exists. It just doesn't need to sit in front of the user.

In numbers

Impact

10+

Pre-built strategies

2 clicks

To deploy

Real-time

P&L & execution

Multiple

Broker integrations

XX%

Activation

XX%

Retention

Outcome

The result

Bloom turns algorithmic trading from something users have to build into something they can simply choose and deploy.

Less configuration. More control.