
Bloom Algo
Making algo trading feel less like an algorithm.
Lead Product Designer · Creative Direction · 2024
The problem
Algo trading promises speed and discipline.
But for many retail traders, getting started still means dealing with coding, configuration, backtesting and broker APIs.
Bloom started with a simpler question:
What if using an algo felt as easy as using an app?


The product
Choose. Deploy. Trade.
Bloom is a plug-and-play platform built around pre-configured trading strategies.
Connect a broker, choose a strategy, and deploy without configuring entry, exit or risk parameters.
Two clicks from strategy to live deployment.

The model
A marketplace, not a builder
Instead of asking traders to build strategies, Bloom presents a curated marketplace of ready-to-use systems with clear strategy, market and performance context.
The decision becomes simpler:
Find a strategy that fits.




Built around control
Automation without the black box
Removing complexity shouldn't mean removing visibility.
Bloom keeps traders connected through live P&L, positions, execution status and WhatsApp alerts.
Automated underneath. Visible on top.




The product language
Designed around confidence
Trading products often communicate through dense charts and high-intensity interfaces.
Bloom takes a calmer approach.
Clear hierarchy, approachable surfaces and a softer visual language make the product easier to enter without making it feel lightweight.
Simple to use. Serious underneath.






The system
One continuous experience
From broker connection to strategy selection, deployment, monitoring and risk events, every touchpoint belongs to the same system.
Connect → Choose → Deploy → Monitor → Manage






My role
Designing the system
My work spanned the product experience, interaction model, visual direction and the system connecting them.
The focus was on reducing unnecessary configuration, making strategy selection clearer, and keeping risk and performance visible throughout the experience.
The complexity still exists. It just doesn't need to sit in front of the user.
In numbers
Impact
10+
Pre-built strategies
2 clicks
To deploy
Real-time
P&L & execution
Multiple
Broker integrations
XX%
Activation
XX%
Retention
Outcome
The result
Bloom turns algorithmic trading from something users have to build into something they can simply choose and deploy.
Less configuration. More control.